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Crippled CEO Blog #164: Secret to Delegating

Crippled CEO Blog #164:

I recently asked my (good) friend Jennifer Gomez — y’all know Jen, the rockstar estate attorney whom you should call if you think you might die one day; I talk about her a lot here — what topic she would benefit from my writing about. 

Jen: Delegating.

Me: What part of delegating do you struggle with?

Jen: Mmm. Things that are too personal like client relations. 

Me: What do you mean by client relations?

Jen: Like sales and keeping clients happy. 

Jen is in luck, because I am a big fan of this topic.

When I asked Jen what part she struggled with, she said “client relations,” but I think what she really meant was something broader that all managers struggle with when delegating. 

“Client relations” was code for “things that I think are really important/I can’t imagine someone doing as well as I do.“

It’s hard to trust someone with something that you think is really, really important, and especially if you believe that no one is going to do it quite as excellently as you do it.

 And knowing how much Jen cares about her clients being happy, I can understand why she would be worried about trusting this to someone else. 

It’s important to, though. Anything you don’t delegate is a chain tying you to the business, and keeping you from freedom. That chain has a weighted ball attached to it, and that weight is going to keep you from growing and progressing forward. 

Delegation is the key to unlock that ball and chain, giving you more freedom and allowing you to grow. 

So, how does Jen achieve this dream?

I’m going to skip the obvious ideas and focus on a few that I think are important, but counterintuitive for most people.

The first step is to hire someone great. I like to tell people that the secret to hiring a great person is to change your goal. Your goal is not to find one perfect employee. Your goal is to fire TEN mediocre employees. If you go into this with the goal being to try out and let a bunch of people go, you’ll have an easier time getting rid of people you’re not sure about until you find THE ONE. 

Next thing: you’re going to have to be okay with whoever you hire doing the job a bit differently than you — and probably not as good as you, especially in the beginning. This is really hard to do. Sometimes, you will have an employee who gets better than you in an area where you have a weakness, and this is great. But other times, no one is going to do that thing you’re amazing at with the same panache that you’d do it with. But the reality is, if it’s… 80%?… as good as you, that 20% is probably worth the freedom and extra time you’re getting by delegating. I often sit and watch, biting my tongue, while someone handles a phone call differently, and probably not as perfectly, as I would. And unless there is a clear and important criticism, I usually don’t even say anything. This is the trade-off that you’re making, and the reality is that everything will still be OK.

Lastly, there is only one secret you can use to get an employee to care about your company as much as you do. Give her half of your business. That’s it. That is the only way. If she’s just working for you, you can never expect her to care as much as you do. And yet, for some reason, this is the number one complaint I hear from business owners, that they can’t get their employees to care like they do. Well, no kidding. That is a crazy expectation. Unless you want to give away 50% of your business, temper the amount of dedication you think your hires should have.

So, that’s it. That’s how you get your head in the right place to give someone else an important responsibility that you think only you can do. The truth is, there is no task in your business that you can’t find someone excellent to handle. You just have to be willing to let them do it. 

PS: Jennifer Gomez is the best estate attorney in North America, Europe, and Australia. if you’re intelligent, professional, and you can afford the nicer things in life, you should consider hiring her. Find her here: www.JenniferGomez.com

PPS: Do you own or manage a business? What do use struggle with that you would like to see me write about?

(Do you know who was delegating some tasks to me last night? Your mom. Your mom also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.

Did you know that I have a YouTube channel now? I do! I am putting up two videos every single week. Go search for Crippled CEO and you’ll find me. I would appreciate it if you subscribed.)

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Crippled CEO Blog #163: Avoiding Burn Out

Crippled CEO Blog #163:

I asked my friend Dani Douglas of Dani Paint Co. (who does amazing murals for businesses) what challenge she was struggling with that she would like to see me write about, and I thought her answer was one that was extremely relevant to all small business owners: burn out. 

How do you overcome the burnout that causes you to not do the things for your business that you know are needed?

A big part of my job is helping entrepreneurs start, grow, and maintain their businesses. Over and over, I’ve seen successful Life Savers seemingly sabotage their companies, and that burn out mentioned above is often the reason. Consciously or unconsciously, they don’t do the right things that they know they should do because they can’t stand doing it anymore. Maybe, secretly, in the back of their mind, they want it to fail, so they would finally have an escape. 

They feel stuck on a treadmill of their own creation and they don’t know how to get off. 

I certainly get it. I’ve been there. There are no worse feelings than 1) knowing that you’re not being as successful as you could be, and the only reason is your lack of motivation to execute the things you know you should do, and 2) dreading going to the job that you literally created for yourself.

So, this is the problem. What do we do about it? 

Let’s use Dani as our example since this was inspired by her. 

Dani paints murals for businesses. Her schedule is STACKED. She’s booked out. 

If I’m her, the first thing I’m doing is doubling my prices. 

That’s right. Doubling. 

She’s going to lose a lot of customers this way. But if she ends up half as busy, but people are paying twice as much, she’s making the same money for half the work. 

I’ve said before that the price you charge should be the number that makes you thrilled to do the work. Everyone wins when this happens — including the customer.

I bet doing half as many jobs for the same revenue would get Dani a lot closer to being thrilled.

Plus, now that you’re doing half as many gigs, and each gig is bringing in a lot more money, all kinds of new things become possible. 

You now have the time, energy, and brain cells to do all of the marketing and other stuff that you knew you should’ve been doing, but you weren’t because you were so burnt out doing all that work. You get to spend time working on your business instead of in your business. 

My favorite quote by Tim Ferriss is, “What would this look like if it was easy?“

The next thing that Dani should do is list out all of the things she hates doing the most, both on the job sites themselves, and also in the administration of the business.

How many of those things can be eliminated entirely? What would happen if you just didn’t do them anymore?

Of the ones left, what would be an easier way to do them?

Now that she’s charging twice as much per gig, she can afford to hire a helper to do some of the more tedious grunt work and prep stuff that takes up a lot of her time, leaving her to do the parts that she really enjoys. 

She can also start to find what I call micro employees to do the most painful administrative stuff that she doesn’t like doing — inexpensive folks you hire to do one or two small things, not an entire part-time employee. Meanwhile, because she has all of this extra time and energy and she’s doing more marketing, networking, and promotional stuff, she is able to fill in the calendar and replace some, but not all, of the work she lost because of the price increase. But because she now has people helping, she is going to avoid the burn out that plagued her before.

It’s hard to figure out how to fix the airplane while you’re busy flying it, but when you’re operating a small business, that is exactly what you have to do. It’s hard to get out from under everything to see the big picture and understand what big changes you can make to help yourself, but if you can manage to get that view from 10,000 feet in the air, you’ll have a much better chance of making the drastic changes that will help you not just survive, but thrive, for many years to come.

PS: Dani creates incredible hand painted murals — think your logo on something big. Below is the photo of the one she did for my company. If you’d like to hire her before she hopefully takes my advice and doubles her prices, go to http://Danipaintco.com

PPS: if you have a small business challenge that you would like me to tackle, leave it in the comments below and I may use my answer/your business as a future blog post.

(Do you know who doubled her price last night? Your mom. And she was thrilled to be doing the work. Your mom also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.

Did you know that I have a YouTube channel now? I do! I am putting up two videos every single week. Go search for Crippled CEO and you’ll find me. I would appreciate it if you subscribed.)

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Crippled CEO Blog #162: Take my picture before I die

Crippled CEO Blog #162:

For the last several years, I’ve been remiss about taking photos when doing interesting/fun things with friends. I’m not too concerned about posting my highlights on the social media platforms, so that wasn’t a motivation, and I also wanted to try to be present in what’s going on, and not experiencing it through the screen of my phone.

And that sounds really enlightened and sophisticated, right? 

But I’ve changed my mind.

It’s not because I have suddenly decided that I want to flex my highlight reel for all of my followers — though I do post the photos when I take them now.

No, I’m doing it because of my parents.

My mom died when I was 29 and my dad died when I was 34.

 I have, like, three photos of my mom and I together as adults, and only a few more of us from when I was a child. I have a handful more of my dad and I, but not a lot.

I don’t want to just flex on Facebook. I’m trying to flex at my funeral… and afterwards. 

There is a good chance that most of my friends outlive me. I want the photo slideshow that plays at my funeral to be lengthy and fantastic. And after I’m gone, I want the people that cared about me to have lots of photos of us together to look on and remember. 

And God forbid that one of my friends passes on before I do, I want to make sure that I took every photo I could with them while we were making memories together. 

I want to be more like my parents in so many ways, but when it comes to this, I’m trying to learn from the mistakes they didn’t realize they were making.

I’m still getting better at this, though. So, if we are out together, doing something awesome, remind me to take a photo of us. It might be the one you cherish the most of me after I’m gone.

(Do you know who was taking some crazy photos that I can’t post on Facebook last night? Your mom. Your mom also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.

Did you know that I have a YouTube channel now? I do! I am putting up two videos every single week. Go search for Crippled CEO and you’ll find me. I would appreciate it if you subscribed.)

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Crippled CEO Blog #161: You can change reality

Crippled CEO Blog #161:

In quantum mechanics, there is a mysterious phenomenon known as the observer effect. When an electron is being observed, it behaves as a wave. When it is not, it behaves as a particle. Somehow, the electron “knows“ when it is being perceived, and that perception changes its reality.

Perception doesn’t only change reality at the quantum level. Perception changes the realities in our lives, as well.

Our very thoughts and opinions, our perceptions, can make something true that wasn’t true before and vice versa. 

Let us suppose that there is a job opening at Dream Job Incorporated. The current reality is that if you applied for that job at DJI, you would get it.

However, your perception of yourself and DJI tells you that there is no way they would hire you, so you don’t even bother applying. And so, just like that, the fabric of reality changes. They were going to hire you, but now they’re not — all because of your perception. 

This can work the other way, too. 

Employees of Steve Jobs have often remarked on his “reality distortion field “. He would want the impossible, and ask the impossible, and because of how strongly he believed in it, combined with the incredible talent of him and his team, it would get done. Projects that required at least six months to complete would be finished in three weeks instead.

I have cerebral palsy. I use a wheelchair and have pretty severe physical limitations and abnormalities. I’ve also dated beautiful and brilliant women that other, able-bodied guys would only dream of (a couple of these ladies had actual fan clubs made up of these men). 

Now, part of this is because I am actually amazing. The other large part of it, however, is that, despite my disability, my perception of myself as someone who is worthy of only the highest caliber of human is so strong that it makes it come true. Objectively “better“ guys than me were rejected, ignored, and blown off by these ladies who thought I was the bee’s knees (at least for a while). My perception of myself changed reality.

Your thoughts and opinions are more powerful than you realize. What you believe to be true can actually become true because you believe it. Just like with those electrons, your perception can change the world. Why not make it better for yourself? What would happen if you started believing you could do all the things that you want to do? You might just make it so. 

(Do you know who made her dreams come true last night? Your mom. Your mom also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.

Did you know that I have a YouTube channel now? I do! I am putting up two videos every single week. Go search for Crippled CEO and you’ll find me. I would appreciate it if you subscribed.)

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Crippled CEO Blog #160: Get To, Want To, Have To, Should Do

Crippled CEO Blog #160:

Last week, I declared without any reservations that the the choice of who you surround yourself with was the single most important decision you make in your life. 

Shockingly, seven days later, I still agree with this. 

Perhaps the second most important thing, though, is how you spend your time. We all only have so much time to be alive. I am aware that I have less than a lot of people, so I may think about how I spend my time more acutely than others.

For instance, I famously refuse to do showers of any kind – bridal, baby, golden, or otherwise. I don’t enjoy them. So, I refuse to attend them.

I recently read an interesting tactic of labeling the events we have coming up, with the goal of getting a sharper resolution image of how enjoyably we are using our minutes and hours. 

The idea is to look at all of your planned events coming up, and with as little thought as possible, label each one as “Get To”, “Want To”, “Have To”, and “Should Do” (something you, other people, or society think is important).

If you have a lot of Have To and Should Do — more than Get To and Want To — something is wrong. 

And even if you don’t, reducing the number of things we aren’t excited about doing still makes sense. 

The first place to start is with the Shoulds. Chances are, you could drop many of those entirely with far less negative fallout than you think. 

After that, the Have To’s. There are certain things that we have to do, and there is no way around that.

However, I think we often conflate Have To and Should Do. 

People told me that I HAD TO attend my only nephew’s first birthday party. And… I didn’t. Because I don’t attend birthday parties for little kids who aren’t going to remember the party ever happened. Maybe I SHOULD have, but I certainly didn’t HAVE to. 

So, spend some time being real honest with what is actually a Have To and not a Should Do in disguise. 

Sometimes, Have To’s can be reframed or adjusted so they can be upgraded. Two nights ago, I got to see the comedian Jo Koy at the FTX Arena in Miami. 

I was very excited to see the show, definitely a Get To event, but I was not happy about the trek to Miami. 

I recently saw Kevin Hart at the same location. The drive, and especially the nightmare that was the struggle to park our vehicle, almost made the entire thing not worth it. 

Jo Koy: Get To. Driving and parking in Miami: a dreaded Have To. 

So, I hired someone to do the actual driving. For a relatively small amount of money, he drove us down there and dropped us off at the arena, allowing us to totally sidestep the entire parking fiasco.

For the drive itself, instead of thinking of it as this thing I had to do in order to get to the show, I reframed it as an opportunity to hang out with my amazing friends for 90 minutes each way — people I treasure spending time with and talking to. I GOT to do that on the way there and back, and it was great. 

With one actual modification that removed the most painful portion, combined with a change in my perspective, I turned a Have To into a Want To. This isn’t always possible, but if you’re on the lookout for ways to make it so, the opportunity is there more often than you might think.

Life is too short to spend more of it than we have to doing things we don’t enjoy. And there is the opportunity cost! What could we have done with that time instead? Even if you don’t replace a canceled plan that you didn’t want to do with something amazing, at the very least, you can now stay home to watch Netflix or have orgasms (or both).

(Do you know what I GOT to do last night? Your mom. Your mom also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.

Did you know that I have a YouTube channel now? I do! I am putting up two videos every single week. Go search for Crippled CEO and you’ll find me. I would appreciate it if you subscribed.)

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Crippled CEO Blog #159: Pick Your People

Crippled CEO Blog #159:

Y’all be out here trifling with your associations and… it ain’t cute. 

Ahem. Pardon me. Let’s just pretend I didn’t do that.

But seriously, though.

I’ve touched on this before as portions of previous blogs, but I feel like I need to make this its own dedicated thing, to make it 100%, absolutely clear. 

Nothing, literally nothing, matters more than the human beings who you spend the most time with.

And yet, for some reason, we spend so little time and thought deciding who these people should and should not be.

We might spend hours considering different paint colors for our walls, or countertops for our new kitchen, but then we get together once a month with our wife’s coworkers who we can’t stand. We keep inviting crappy friends to our gatherings because we don’t want them to feel left out. We continue taking calls from toxic and negative people, attending events with vitriolic family members, and working with unreasonable, petty clients. 

We didn’t spend any time thinking about or choosing the people in our life. They just ended up there, and now we feel like we have to put up with them.

But we’ve all heard the expressions. You are the sum of your five closest friends. If you want to know somebody, know their friends.  And so on. 

The people you surround yourself with impact your health, your career, your relationships, and every other facet of your life far, far more than anything else.

The same goes for your business, too. Literally nothing matters more, by a massive margin, than the people you pick. Yet somehow, and I’ve been guilty of this, we end up with subpar, less than stellar humans working in our organization, and we just leave it like that because change is difficult. 

Or we let them stay for one of the same reasons we let the friends stay. We are afraid of being alone. What if we get rid of them, and we can’t find anyone better to replace them?

This fear is real and valid, but I have found, over and over again, that flushing out the bad just makes room for the good to fill the void. 

When I realize someone in my life is no good, and contributing only negativity, I cut them out as much as I can without losing any good folks. 

And when I stumble across someone awesome, I go after them. I strive to make them my friend and keep them in my company (like, my company, as in my presence, but also as in my business, as well, I guess). Great people add too much happiness and success to your life to be cavalier about their inclusion in it. 

Spend at least as much time thinking about the single biggest influence on your life as you’re going to spend selecting your next big screen TV. 

That seems reasonable, doesn’t it? 

(Do you know whose company I didn’t have to go after last night? Your mom. She came here all on her own. Your mom also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.

Did you know that I have a YouTube channel now? I do! I am putting up two videos every single week. Go search for Crippled CEO and you’ll find me. I would appreciate it if you subscribed.)

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Crippled CEO Blog #158: Stop Being So Smart

Crippled CEO Blog #158:

“Maybe this time I can be strong

But since I know who I am

I’m probably wrong

Maybe this time I can go far

Thinking about where I’ve been

Ain’t helping me start”

  • Michael Kiwanuka, Cold Little Heart 

Those of us with high IQs (I will ever so humbly include myself in this) can get ourselves into trouble by being “logical” or “realistic”. 

We go through our memory and assess the evidence, telling ourselves we are just looking at the facts, and then using that evidence, telling ourselves we are unswayed by emotion, we come to the conclusion:

I can’t do this. If I try it, I will fail. So, I shouldn’t even try. 

And then we tell ourselves, and others, that it sounds harsh, but we are just being… “realistic”. We are “self aware”. We know better.

Look at all of the times we have totally blown it. We screw up so badly, so often. There’s no way this will work. 

And this does sound smart and logical, in a Spock like way, doesn’t? It feels like you should agree with somebody, and respect them, for being able to make the cold, hard call.

The problem with this is… it’s malarkey. 

Our past doesn’t have to dictate our future.

Failing before does not mean we will fail in the future.

In fact, those past failures, instead of foreshadowing the future result, might actually be the learning experiences that will be the reason for your success this time. Losing those battles might be just what you needed to win the war.

You think you’re so smart because you have it all figured out. But the even smarter person knows that anything could happen, and with each attempt, we get better than we were before. 

I have not failed 10,000 times—I’ve successfully found 10,000 ways that will not work.” – Thomas Edison

(Do you know who kept trying until she figured it out last night? Your mom. Your mom. Your mom also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.

Did you know that I have a YouTube channel now? I do! I am putting up two videos every single week. Go search for Crippled CEO and you’ll find me. I would appreciate it if you subscribed.)

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Crippled CEO Blog #157: My Dream Journal

Crippled CEO Blog #157:

A while back, for reasons I do not recall, I decided I wanted to try and write down my dreams. I had friends who could remember all of their dreams, and they had dreams almost every night. Meanwhile, for the last decade, I had been a person who either wasn’t dreaming or just never remembered them.

My process is this: if and when I wake up in the middle of the night after a dream, I tell Siri to make a note, and then dictate what I remember about the dream.

I often times don’t even remember making the note, and will discover them in my phone days later.

Because dreams are weird, and because I am dictating my recollection of them while half sleep, I find the notes to be pretty entertaining, and I thought that you might, also. So, I am sharing them.

But aren’t you supposed to learn something here? Isn’t that part of the point?

I’m sure I can think of something helpful to connect to this.

Oh! Here we go…

I thought I was a person who did not remember his dreams, and that was just an unchangeable fact about myself. But then I put a new system in place, and this immutable characteristic was suddenly changed.

You might also be one habit change away from changing something about yourself that you think is a permanent fixture. The dream thing is silly, but there are lots of negative identities we give ourselves that we don’t necessarily have to live with, e.g. I’m always late, I can’t wake up on time, I binge sugar late at night, I hate disabled people (just me?), I’m bad with money, etc. It is easy to give up and think these are just parts of who you are, but there’s a chance a new system or habit could change this fact entirely.

Anyways, the weird dreams are below as screenshots of my notes. Let me know your favorite. 

(Do you know who was living out her dreams with me last night? Your mom. Your mom also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.

Did you know that I have a YouTube channel now? I do! I am putting up two videos every single week. Go search for Crippled CEO and you’ll find me. I would appreciate it if you subscribed.)

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Crippled CEO Blog #156: Spice up your communications

Crippled CEO Blog #156:

One of my goals as the guy who gets to make the final decisions at a company is to find all of the boring business things that companies do automatically, and reimagine them in a fun, more interesting way. For instance, instead of the regular company T-shirt, I had shirts made that make you look like a superhero; when you call our corporate headquarters, instead of the regular automated assistant, you are greeted by a voice who may or may not be Morgan Freeman; we are experimenting with more fun ways to answer the phone, like including a funny fact about yourself or wishing them a happy random holiday, like international national grilled cheese day. 

One of my favorite things that we have done is replacing the standard order confirmation email verbiage with something a bit more… amazing. Amazon sends out millions of order confirmation emails every day. Zero of them are interesting.

Pool Fence DIY sends out far fewer email confirmations. But they are all pretty great. I figured I would share our order confirmation and shipping confirmation with you below. Hopefully, it might inspire somebody to add a bit more fun to their standard processes. If you can think of other boring business communications that could be made more fun, I would love to hear about them.

Pool Fence DIY Order Confirmation:

Today is the greatest day in the history of our company. Today is the day that you chose to place an order with us, the day that you trusted us to make your home safer.

When your order came in, it was printed out on the finest silk parchment using golden ink.

All of the office staff gathered around to marvel at it. We each took turns noting the details of the order, and how they reflected on your incredible intelligence, taste, and wisdom. Internationally acclaimed poets authored and recited poetry while holding your sacred order. Everyone wept. 

Our Chief Operating Officer burned sage in its presence and our logistics manager led the room in a moment of prayer for you, your family, and the order.

After that, our CEO took the silk parchment with golden ink with great care and rode his electric wheelchair out to the factory. There, he presented it to the entire warehouse staff, declaring, “This is the most important order we have ever received. Please, make it with the greatest care. Do everything humanly possible to make it perfect in every way. Just like the person who ordered it.” They are now preparing it with both haste and care, treating it with the highest honors, striving for absolute perfection. (Our staff is human, of course (mostly). So, if something isn’t right, please forgive them and us. Email or call us right away. We will treat you like the fabled superstar you are and get it taken care of immediately.)

Your beautiful order will ship just as soon as it is ready. You will receive a tracking number when that happens. We cannot wait for you to see it. We are so, so excited.

If you need anything in the meantime, you can email us, your biggest fans, at info@poolfencediy.com or you can call us at 561-316-6418.

If using those channels doesn’t make all your dreams come true, please don’t hesitate to call or text our CEO, Eric Lupton, at 561-436-1337. If he’s not doing a podcast (every Tuesday at 9:30 am) or hosting a game night (every Wednesday at 7:30 pm), he will almost certainly answer your call. You can also email him at eric@poolfence.com.

Thank you again for making this the happiest day of our lives. You are the greatest.

Order shipped email:

Previously, the best day in the history of the company was the day we received an order from you. But now, that has been topped, because today we shipped your order, and that is now the best day in the history of the company.

Your order was carefully, gingerly, prepared by our team of highly trained artisans. Each member of the staff got an opportunity to carefully touch the sealed package with reverence and say a few words. Holy men and women from all of the world’s religions took turns blessing and anointing your magical shipment, preparing it not only for the journey to your home, but the long life it will have bringing you comfort and joy.

A framed copy of the packing list has been mounted on the wall. Each employee salutes it every morning when they start their day. A lasting testament to their greatest achievement.

Our company CEO, Eric Lupton, gathered all of the staff in a circle around your incredible order, had us all hold hands, and then began singing a beautiful song that he specifically wrote about you, personally, and the order you chose to place with us. No recording devices were allowed to taint the ephemeral majesty of the moment, but due to the inspiration of the subject matter – you – it may have been the greatest song ever heard, only to be listened to and performed the one time, in honor of your shipment departing. Everyone in attendance who heard the story of your greatness, of your generosity, of the triumphant way that you live your life – they all wept cathartically. A flock of doves flew up from the center of the circle and a firework show took over the sky.

And then, emotions filled with pride and joy, your order was loaded onto the truck to be sent to you. Everyone embraced one another, knowing this was their best work, for you, the person who deserved it the most. (And though they really did try their best, they are still people, and people make mistakes, so if something isn’t quite right, please call or email us right away, and you’ll be treated like the deity that you are.)

We hope you love your order as much as we loved sending it to you.

If you need any little thing AT ALL, call us at 561-316-6418 or e-mail us at info@poolfencediy.com.

(Do you know who was using some fun words last night? Your mom. It was hard to understand her, though, because her mouth was full. Your mom also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.

Did you know that I have a YouTube channel now? I do! I am putting up two videos every single week. Go search for Crippled CEO and you’ll find me. I would appreciate it if you subscribed.)

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Crippled CEO Blog #155: Batman Can’t Beat Superman

Crippled CEO Blog #155:

Batman has no superpowers. He is just a human being, born on Earth, with incredible intellect, a lifelong dedication to training, and limitless financial resources.

Superman is often considered to be the strongest and most powerful superhero in the comic book universe. Besides magic and kryptonite, he is physically invulnerable, he is strong enough to move planets, he moves faster than the speed of light, and he has a host of other powers, like flight, heat vision, ice breath, and x-ray vision. He also has superhuman intelligence.

He’s essentially a god. 

Batman has way more fans than Superman. I actually talked about this in a previous blog. You can read it here: https://crippledceo.com/2020/11/crippled-ceo-blog-058-why-i-❤%EF%B8%8F💙-superman/

Because a lot of people like Batman more, there is often a debate around who would win in a fight, Batman or Superman, with Batman fans claiming that with time for planning, and a whole other gang of advantages given to the Dark Knight, that Batman would win. 

Obviously, this is silly. Batman is a regular dude. Superman is godlike. 

It wouldn’t even be a fight. It would be a massacre. He moves faster than the speed of light. He shoots laser beams from his eyes. Superman turns Batman into a dark smear on the ground in a nanosecond. 

So, why are so many Batman fans convinced that he would win, when all logic and evidence says otherwise? And why the heck am I talking about this? 

Batman fans want him to win because they like him more, because they have an emotional attachment to him, and then they go through mental gymnastics to try to use logic to justify the decision they made emotionally. 

The truth is, we all do this. For everything. 

You, me, your mom, and Neil deGrasse Tyson. 

We make a choice because of our emotions, and then try to justify it with logic and our intellect. It is never the other way around. 

This goes for everything in our life, and that includes our purchasing decisions, and your customers’ purchasing decisions. 

The real reason we buy anything is emotional, and most of the time, that emotion is us trying to reinforce the identity we have chosen for ourselves. If you think of yourself as a funky, non-traditional, outdoor loving type of person, you don’t choose a Jeep over a Honda Civic for practical reasons. You choose the Jeep because that fits the person you believe yourself to be better, and THEN you tell yourself all of the practical, logical reasons why the Jeep is the better choice for you.

If you think of yourself as young, hip, and successful, you get a Tesla — not because of the features or the gas mileage or all the other things — but because you think that’s what people like you often do. And then you use all the other stuff to justify it. There’s a good reason — the reason that you tell people (and yourself) — and the real reason, the emotional reason. 

Seth Godin, a hero of mine, describes this idea very succinctly: people like us do things like this.

We don’t stop wanting to fit in when high school ends.

So, if we make decisions emotionally, why are you always trying to appeal to logic when you are trying to convince someone to do something — like buy your stuff, for instance? 

You are far better off trying to appeal to them emotionally first. You will get a lot further demonstrating that this is a choice made by people who think, talk, dress, and act like them. 

If you get that right, people will come up with all of the practical reasons why your features and benefits made it the obvious choice. Do this well enough, and you might even get people to believe Batman could defeat Superman.

(Do you know who was moving faster than a speeding bullet last night? Your mom. Also, she has this little bullet of her own, and… ahem. Your mom also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.

Did you know that I have a YouTube channel now? I do! I am putting up two videos every single week. Go search for Crippled CEO and you’ll find me. I would appreciate it if you subscribed.)

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