Crippled CEO Blog #047:
We knew from the beginning that we wanted a full wrap.
The first truck for our fledgling pool service business wasn’t going to have a magnet or a decal like these other companies. It was going to have a complete, glorious graphical wrap.
After taking pictures and measurements, the wrap company asked us for images they could use. Not just our logo, but photographs we wanted used, as well as bullets of text describing our various services.
I called the designer, Justin Mesteller at Kauff’s Vehicle Wraps.
“No bullets. Those are tacky. And for the design, do whatever you want. Do you something you wanted to do forever but no one else would let you. Go nuts. We are a pool service, we clean pools, and our staff wear shirts that makes them look like superheroes. Just take that and run with it.”
Instead of telling him what I wanted, I gave him permission to be creative. And the results were awesome. I’m going to attach the pictures here. It really came out great and I am super excited. I can’t wait to see it driving down the road, our new business officially in action.
Besides using this opportunity to show off my awesome vehicle graphics and low-key promote my new business, what is the point of this?
The vehicle wrap turned out so spectacular because I gave a professional the freedom to do his job, without any input from someone who has never done this before (that’s me). I gave a creative person permission to be creative. I gave him ownership over the project. And because of that, not only did he have the freedom to make something really cool, he took ownership of the project and poured more time and energy into it.
My good friend Ashley Bissing, founder of One Love Social Media and fantastic dog mom, creates a lot of the original content for all of our social media channels. I very rarely direct her on what to create, and as a result, she does fantastic work. She has had the freedom to try different things and figure out what works best.
Let the professionals do the work you hire them for. Let creative people be creative. Get out of the way. Not only will the results be better, but it is also less work for you. This is one of the few scenarios where the easier route is actually the most effective. What’s not to like about that?
(Someone you know can use this. Why not look super smart and share it with them? You know what is also smart? Automate your life and make sure you never miss my next post by sending a text with the word CRIP to the phone number 484848. I will send you one message with two sentences and a link to the new post every Sunday. And it is totally free. For now.)