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Crippled CEO Blog #064: Hard Work is the Easier Choice

Crippled CEO Blog #064:

A year ago, I was asked by a friend who owns a travel agency for advice on growing her business. She told me that she had a Facebook group with 100 members, and wanted to know what else she could do. This was what I told her:

“[The group] is an excellent start. You need to be producing content in video, audio, and written form. I would pick the one you enjoy the most or you are the best at, then use that pillar content to convert into the other two. So, if you are making videos, have those videos transcribed into text for a blog, and use the audio as a podcast. I would also start doing mini interviews with customers for your Facebook video series/podcast about where they are going and the cool stuff they are seeing, and then again when they get back to get their thoughts on where they went. You could then compile these into best of lists, testimonials on certain locations from multiple people, and so on. 

I would also host dinner or cocktail mixer parties for your customers where they can exchange vacation ideas based on where they went and get travel tips from you.

Maybe consider getting a stuffed animal mascot, like a little bear or something, wearing a shirt with your company name and logo on it, give it a name, and give it to customers to take with them on vacation and have them take pictures of it in cool locations. They can post the photos and tag the mascot, which should have its own Facebook/Instagram page, and they could send you photos to post as well.

I could keep going, but I think they should get the ball rolling for you.”

I could stop this right there, because that is some excellent advice, I really impress myself sometimes — I should do this marketing thing for a living, but that’s not actually the point of this.

When this came up in my Facebook memories, exactly one year later, I asked her if she had done any of those things. I assumed I knew what the answer would be, but I was hoping to be proven wrong. I wasn’t. She hadn’t done any of them.

This isn’t a rebuke on her. She did exactly what nearly everybody would do. 

As she said, “it definitely isn’t easy,” and she’s right. Those things aren’t easy. They take consistent dedication and growing outside your comfort zone. 

The path to improvement always seems difficult. Growing your business is hard, eating healthy is hard, going to the gym is hard… but are they harder than the alternative?

Is taking the steps to creatively grow your business and make it successful harder than letting it coast in mediocrity, struggling to get by, and having trouble paying your bills? Is eating healthy and exercising harder than the long term health complications that happen if you don’t? 

Each path has challenges and hard work, but it’s better to be dealing with the challenges of success and prosperity than the challenges of mediocrity or failure. 

If you have a New Year’s resolution, and it’s feeling hard, it might help to remember that it’s actually the easier, lazier route, when compared to the alternative. 

(Was this my best blog post so far this year? I think so. You should share it with a pal. And hey, maybe subscribe to my weekly text update by sending a message with the word CRIP to the phone number 484848. Thanks!)

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Become a CRIP – Creature Realizing Infinite Potential!

Join the fam and make sure you never miss a post. Send a text with the word CRIP to 484848. I'll send you the link each week to the newest blog as soon as it's released.

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