Crippled CEO Blog #094:
If you’ve been in business for a little while, it is easy to start to dislike your customers.
It is easy to start resenting them.
And for good reason: people can suck. They can be whiny and annoying. They can be unreasonable. They can be impatient. They can be cheap.
And since 100% of customers are people, even if you sell to businesses, then that means our customers can be all of the above, as well. Throw in a dose of obligation, because we feel like we have to deal with them, and it doesn’t take long before even the good ones start out at a disadvantage in your mind.
This is normal, but you have to be aware of it. You can’t let it firmly root and become permanent.
For one, because it’s a great way to be miserable. Hating the people that you work for is a guaranteed path to despising your life.
But also, because it’s amazing that they trust you. It is an absolute miracle that they trust you more than anyone else they could have chosen, and because they trusted you, they chose to give you their money. It is easy to overlook how remarkable that is. You know how great you are, so it’s easy to take for granted how incredible it is that, day after day, you’re the one that gets chosen.
If you can keep that in mind, it is easier to like your customers. Because if they’re smart enough to trust and choose you, then really, how bad could they be?
(You would not believe the kind of thing your mom trusts me with. One thing that she trusts me with is sending her a message every Sunday about the latest blog post. You can do this, too. Send a text to the number 484848 with the word CRIP as the message and I’ll send you a link to the latest blog each week.)