Crippled CEO Blog #105:
If you own a business or you’re in sales, you probably have a dream customer.
If you are a real estate agent, you probably would love a serial real estate investor.
If you sell shoes, a shoe collector aficionado might be your ideal prospect.
If you’re a yoga instructor, you probably live meeting health-conscious stay at home moms with nannies and disposable income.
I have a secret to getting these clients without having to pitch then the standard way.
Let them tell you about their passion for that thing you do.
And then publish it on Facebook, Instagram, and YouTube, with the audio on all of the podcast platforms, and post the transcripts as blogs.
Not only is the entire thing great marketing for you, but you have almost certainly earned that customer for life.
The person you interview is going to share it with all their friends — you just made them look important. And because people like us do things like this, as we know from Seth Godin, customers similar to the people you interview will start seeking you out.
It is a win-win for everybody, and a whole lot more enjoyable than going to a Chamber of Commerce meeting.
(Do you know who always wants to interview me? Your mom, of course. She also gets a text each week for me with a link to the latest blog post. You can, as well. Send a text to the number 484848 with the word CRIP as the message.)