Crippled CEO Blog #119: You be bad at baking and own a bakery

Crippled CEO Blog #119:

I have a secret for you. 

You can own a restaurant and be bad at cooking. 

You can own a graphic design company and not design graphics. 

And so on. 

How do I know this? 

Because I own and have ran the country’s best pool fence manufacturing company for over two decades and I’m physically incapable of manufacturing anything. I’m also not mechanically inclined. I’m bad at manufacturing. 

So, how then?

Because if you’re doing the thing your business sells, you don’t have a business. You have a job. And jobs are great. But there’s a difference. 

If you have a business, you can disappear and it will continue delivering goods and services to customers. 

If that isn’t possible for you, you have a job. 

This is good news for people like me (and maybe you, too) who have limitations which might make you think that owning a business isn’t possible for you. 

The truth is, there are lots of jobs that I definitely can’t do, but running a business is the most accessible career choice I’m aware of. 

So, if you can’t bake, you can still have a bakery. You just need an employee or partner who can. 

And if your options aren’t limited by what you can and can’t do yourself, that means anything is possible. 

How often is that actually true for us?

Only in business. 

(Do you know who else offers infinite possibilities? Your mom. She also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.)