Crippled CEO Blog #128:
I wrote the below for our Life Saver Pool Fence dealers, but the ideas inside can pertain to pretty much any business. For those of you running small businesses, I thought it might be worthwhile for you.
What is the perfect attire to wear to get the most sales?
Is it a Life Saver polo shirt and khakis? Is it a Life Saver button down and slacks? What color is best?
You’re a Life Saver. Maybe the best attire is something that reminds people of other kinds of life savers. Maybe you should wear a Life Saver branded outfit that resembles a paramedic or a firefighter, or maybe scrubs and a lab coat like a doctor.
Or maybe the best choice is a three piece suit, and you put on white gloves before sliding your samples out of velvet bags.
Maybe it’s the superhero shirts we had made.
What about for installations? What attire is going to generate the most word-of-mouth, the most referrals, or get the most attention on social media? Is it one of the examples above, or something else entirely?
I don’t know the answer to these questions. But I do know that there is one. There is an ideal choice, but if you’re not consciously thinking about it and trying to find it, and just haphazardly picking whatever at random, you are definitely never going to find it.
What is the best vehicle wrap for generating phone calls?
What is the ideal vehicle for installing Pool Fence? Everybody has different vans and trucks. One of them is the best one. And there is an ideal way of organizing that van. Shouldn’t we know what that is?
What is the best email signature?
What is the perfect text response to a customer asking for a price? What about the best email response?
What is the best possible voicemail greeting?
What is the best way to answer the phone?
I know a lot of us, me included, do these various tasks and make these choices over and over, without stopping to really think through if we are doing it the optimum way.
Because there are so many of you, we can find out. We should be trying to figure out the best possible way to do all the things that you do, so that we can share that with everybody, and if it is the best way, then everybody should do it like that every time.
If there’s an outfit that closes the most estimates, everyone should be wearing it to estimates every time.
If there is an ideal vehicle with an ideal set up, that is what everybody should be using.
Let’s stop making these choices practically by accident, and instead figure out what the best answer is. And then do that every single time.
(Do you know who else wants me to find the most efficient solution? That’s right. Your mom. Your mom also gets a text from me every Sunday with a link to the latest blog post. Send a text to 561-726-1567 with the word CRIP as the message to get a link to the blog as soon as it’s up.)